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Navigating the New Normal: Better for You, Certified

June 18, 2020 @ 2:00 pm 3:30 pm

Natural industry brands are better for people and better for the planet, and many of these brands proudly display this on their labels with certifications about product claims. But brands must decide which certifications resonate most with their brand (and need to avoid the “NASCAR effect,” a reference to racing cars that are plastered end to end with advertising decals).

Our Navigating the New Normal webinar on Thursday, June 18 (2:00-3:30 p.m.) is titled “Better for You, Certified,” and will provide great takeaways from experts on food product certifications. This program is jointly produced by Naturally Chicago and The Hatchery Chicago food business incubator.

SPINS — the leading provider of data and insights for the Natural Products industry, and a Naturally Chicago co-founder — will review the landscape of relevant certifications and claims and showcase relevant facts and performance data.

Then Anu Goel — SPINS’ President for Client Growth Solutions — will moderate a panel made up of these industry leaders:

John Foraker, a pioneer in organic CPG during his long tenure as CEO of Annie’s Homegrown (which he sold to General Mills), and now co-founder and CEO of Once Upon a Farm Organics.

Laura McCord, Executive Director for Sustainability and Corporate Responsibility at KeHE Distributors (a Naturally Chicago co-founder).

Patti Doyle, CEO of Rumi Spice.

Also participating are Jim Slama, Naturally Chicago co-founder and CEO of FamilyFarmed and the Good Food Accelerator, and Natalie Shmulik, CEO of The Hatchery Chicago.

This is a paid event: $15 for Naturally Chicago non-members. Naturally Chicago members can attend for free, though, with a complimentary code: Send an email to bob@naturallychicago.org with “Discount Code” in the subject line. Click below to register.

And click below to become a Naturally Chicago member: Just $65/year.

$15 Free for Naturally Chicago members with discount code