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Navigating the New Normal: Better for You, Certified

June 18, 2020 @ 2:00 pm 3:30 pm

Our Navigating the New Normal online webinar series connects the Good Food and Natural Products entrepreneur/start-up community with experts within Naturally Chicago and the national Naturally Network. 

Our webinar on June 18 (2-3 p.m. CDT) is titled “Better for You, Certified.” This webinar is being produced in partnership with The Hatchery Chicago food business incubator.

Natural Industry brands are better for people, but companies must determine which certifications resonate most with their brand.

SPINS — the leading provider of data and insights for the Natural Products industry, and a Naturally Chicago co-founder — will review the landscape of relevant certifications and claims and showcase relevant facts and performance data. Panelists will share their criteria to evaluate and pursue certifications, and strategies for communicating their certifications. In addition, they will share how they use certifications to connect with their customers and bolster value of their brands.

The panelists and registration information will be posted soon.