After coronavirus concerns prompted the postponement of Natural Products Expo West, we shared an offer to post items for Good Food companies that had planned to break news in Anaheim. In the latest in this series, we feature Munchy Pops — a Naturally Chicago member — and their popped-seed snacks that are makhana impression.
Munchy Pops is a new superfood snack brand that planned a full-on company launch at Natural Products Expo West. So when the industry’s biggest annual event has to be postponed, who ya gonna call? No, not Ghostbusters… NaturallyChicago.org! Here’s the story of this member company’s new product line, in its own words.
“Munchy Pops, the new superfood snack brand, introduces a unique kind of snack to the American health-food market. Fox nut, known in India as Makhana, has been consumed for thousands of years and is known for its medicinal qualities in the world’s oldest holistic healing system, ‘Ayurveda.’ It is a natural food packed with plant-based protein, making it not only tasty but beneficial for the body.
As the name suggests, the Water Lily inhabits ponds, growing its seeds underwater. These are then collected, dried and popped under high heat and pressure to reveal the edible part of the seed, which looks like a creamy puffball. Munchy Pops sources only sustainably grown and responsibly harvested seeds, putting them through a carefully crafted process that produces their signature crunchy texture. Our company uses all-natural ingredients to add spice to the Pops, uniting classic American flavors with the traditional Indian fox nut.
Munchy Pops strives for a balance between delicious and good-for-the-body. By expanding the flavors of our product — from spicy to salty to sweet — we bring forth a completely new yet pleasantly familiar snack into the U.S. kitchens. It’s time to share this ancient, health-elevating food with modern, nature-loving consumers.
Watch this site for more Good Food news that companies planned to break at Expo.