After coronavirus concerns prompted the postponement of Natural Products Expo West, we shared an offer to post items for Good Food companies that had planned to break news in Anaheim. In the latest in this series, we feature Tolerant Organic and the Riced Red Lentil Pilaf the company planned to roll out at Expo.
Tolerant Foods is one of the leading producers of gluten-free pastas made from legumes such as chickpeas and lentils. After we put out our call for new products that were supposed to launch at Expo West, we heard from our friends at SRW — Tolerant’s public relations agency, and a Premier sponsor of Naturally Chicago — about Tolerant’s latest innovation: riced lentil pilaf.
The following is the news about the new product, in the company’s own words. Quoted in the story is Niloo Marani, Tolerant’s marketing director. Some readers may have met Niloo at events held by FamilyFarmed, at which she sampled her own delicious product, Niloofar Persian-style nuts.
” Tolerant®, known for their 100% organic, single-ingredient chickpea and lentil pastas, today launched their new line of legume-rice alternatives. As consumers add more plant-based options into their diets, Tolerant is excited to reinvent rice with their new Organic Riced Red Lentil Pilaf, a pre-seasoned red lentil based pilaf. Flexitarians and foodies rejoice — the line is as delicious as it is healthy, free of major allergens, and easy to prepare.
According to Niloo Mirani, Tolerant’s Director of Marketing, ‘There’s nothing like our Organic Riced Red Lentil Pilaf on the market. We created a better-for-you product that boasts more protein and fiber (vs. regular rice) featuring global flavors. We are thrilled to launch this delicious, wholesome and convenient rice pilaf alternative.’
Tolerant®’s new line features global flavors, Spanish-Style Paella, Asian Ginger, Wild Mushroom, and Smoky Peruvian-Style, allowing consumers to enjoy international flavors from the comfort of their home in 10 minutes or less. Compared to traditional dishes made with rice, those made with red lentils are higher in fiber and protein, and provide high-quality nourishment. This lentil dish boasts 7-8g of fiber and 13g of protein per serving, and provides natural flavor from clean ingredients. And it is free from the eight major allergens, for an inclusive product the whole family can eat.
‘Tolerant® offers delicious, plant-based foods that anyone can enjoy. In developing this product line, it was important the product was easy to prepare, so time-starved consumers can enjoy it without sacrificing flavor and with health paramount,’ said Mirani.
Tolerant®️’s new Organic Riced Red Lentil Pilaf will be available online at Amazon.com starting in March, and available exclusively at Whole Foods Market stores across America starting May 2020. Each 6 oz. package makes 3.5 servings and will retail for $4.99. Tolerant®’s current lineup of products includes: Organic Green Lentil Penne, Organic Green Lentil Rotini, Organic Green Lentil Elbows, Organic Red Lentil Penne, Organic Red Lentil Rotini, Organic Chickpea Penne, and Organic Chickpea Rotini.”
Watch this site for more Good Food news that companies planned to break at Expo.