Expo Next: Showing Whole Earth Some Natural Sweetness

After coronavirus concerns prompted the postponement of Natural Products Expo West, we shared an offer to post items for Good Food companies that had planned to break news in Anaheim. In the latest in this series, we feature Whole Earth Sweetener Co. , a Naturally Chicago member.

Whole Earth is a brand of no-sugar, zero-calorie sweeteners and baking mixes that use natural ingredients such as monk fruit, stevia, erythritol and allulose to sweeten the deal. Whole Earth planned a major launch campaign at Natural Products Expo West, which unfortunately had to be postponed because of the rising coronavirus concerns. So here’s what they planned to tell people in Anaheim.

Research shows 70 percent of Americans are concerned about the level of sugar in their diets, and nearly 50 percent want to reduce their sugar intake and are looking for substitutes. Whole Earth®, plant-based sugar substitute brand, is leading in bringing solutions for sugar replacements in sweeteners and baking. These exciting launches were intended to be rolled out at Expo West 2020, and we’re excited to share this news with the community.

NEW! Whole Earth® INFUSIONS Line

A first-of-its-kind, combining wellness in the sweetener category, Whole Earth INFUSIONS is a new line of Stevia and Monk Fruit sweeteners, each infused with wellness ingredients turmeric and collagen peptides, with MCT launching this summer. They are zero sugar and keto friendly.

Inspired by consumer behavior, INFUSIONS was created to add sweetness and a boost of collagen or turmeric to food and drinks, as consumers look to integrate wellness into their lifestyle in an approachable and customized way. They come in convenient packets & sticks so you can add a little boost of collagen or turmeric at home or on the go.

NEW! Whole Earth® Allulose Baking Blends

Allulose is a new plant-based sweetener ingredient that has been described as a “game changer,” as it behaves like sugar yet is zero sugar, as recognized by the FDA just last year. Whole Earth’s Allulose Baking Blend is designed to replace sugar in baking — it bakes, browns and measures like sugar with 0 calories, 0 sugar, and 0 net carbs per serving. All you do is swap for sugar 1:1, no conversions or special instructions are required.

Whole Earth also offers ingredient-focused NEW Monk Fruit blend and Erythritol to round out its baking line.

[Editors note: SPINS cited allulose as a trend to watch in a webinar that preceded the postponement of Expo West. This article on NaturallyChicago.org details this and three other major trends.]

For any questions or to learn more, please contact Emily.josephson@merisant.com.” We’d love the opportunity to share this exciting news with this community.”

Watch this site for more Good Food news that companies planned to break at Expo.

 

 

By |2020-03-10T11:08:46-05:00March 10th, 2020|CPG Entrepreneurs, News Briefs|0 Comments

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