After coronavirus concerns prompted the postponement of Natural Products Expo West, we shared an offer to post items for Good Food companies that had planned to break news in Anaheim. Today, we roll out a series of items with news that will not hold until Expo West is re-scheduled.

And our first contributor is a company that plays a key role in the Naturally Chicago community: Simple Mills, whose nutrient-dense, whole-food, grain-free snacks have made it one of the fastest-growing companies in our sector. A Veggie Pita Chip line, launching in stores in April, is the latest great innovation by CEO Katlin Smith — a Naturally Chicago Board member — and her team.

We’ll let Simple Mills speak for itself:

“Here’s a first: a clean, dippable, crunchy-like-a-pita-chip cracker featuring veggies as the #1 ingredient to help you boost your veggie intake! Simple Mills’ new whole-food Veggie Pita Crackers are anchored by a unique sweet potato/parsnip/celery root blend that delivers the nutrients of one-third of a serving of sweet potato in just nine crackers. The result is the first veggie-powered, grain-free, gluten-free pita option in the cracker aisle.

Available in Himalayan Salt, Mediterranean Herb & Roasted Red Pepper flavors, every crispy bite is:

  • Simply made with only veggies, seeds, cassava flour, tapioca starch, organic sunflower oil, and a flavorful blend of spices and herbs – nothing artificial
  • Free of added sugar, ‘natural’ flavors, gums and emulsifiers
  • Non-GMO Project Verified and Certified Gluten-Free
  • Paleo-friendly, vegan, and made without nuts
  • Perfect for better-for-you snacking and dipping into your favorite dips and spreads

The new crackers will be available in April at Whole Foods and Fresh Thyme at $4.99 per box (MSRP), joining Simple Mills’ Almond Flour Cracker and Sprouted Seed Cracker collections as well as other nutrient-dense whole-food snacks that span the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel. Check them all out at www.simplemills.com.”

Watch this site for more Good Food news that companies planned to break at Expo.

Available in Himalayan Salt, Mediterranean Herb & Roasted Red Pepper flavors, every crispy bite is:

  • Simply made with only veggies, seeds, cassava flour, tapioca starch, organic sunflower oil, and a flavorful blend of spices and herbs – nothing artificial
  • Free of added sugar, ‘natural’ flavors, gums and emulsifiers
  • Non-GMO Project Verified and Certified Gluten-Free
  • Paleo-friendly, vegan, and made without nuts
  • Perfect for better-for-you snacking and dipping into your favorite dips and spreads

The new crackers will be available in April at Whole Foods and Fresh Thyme at $4.99 per box (MSRP), joining Simple Mills’ Almond Flour Cracker and Sprouted Seed Cracker collections as well as other nutrient-dense whole-food snacks that span the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel. Check them all out at www.simplemills.com.”

Watch this site for more Good Food news that companies planned to break at Expo.