Digital Marketing and Promotions with Supernaturals — 9/12/24 Webinar
Naturally Chicago's webinar on Thursday, September 12, is a must for emerging brands looking to build their businesses at supernaturals, grocery retailers that are focused on natural and organic products.
Titled Digital Marketing and Promotions with Supernaturals, the webinar will focus on how brands can turn new supernaturals customers into repeat customers with marketing and promotional strategies that are proven to work.
We know they work because our partner for this webinar than Presence Marketing. The pioneering broker in the Natural Products industry, Presence — a co-founder of Naturally Chicago — has been helping brands get shelf space, prosper and grow for more than 30 years. Presence is a co-founder of Naturally Chicago.
Here’s the panel of industry experts who will share their insights:
Jake Karls, Chief Rainmaker and Co-Founder, Mid-Day Squares
Ashley Lam, Vice President of Omnichannel Marketing, GT’s Living Foods
Ashley Leon, Senior Consumer Market Manager, FoodMatch + Divina Mediterranean Foods
Jessica Skaaren, Digital Marketing and Promotion Specialist, Presence Marketing
Noelle Wagner, Market Ready Manager at Presence Marketing, will moderate the discussion.
What is it all about?
Your favorite online store suggests purchases that might go with what you already bought, or sends reminders to re-buy reusables.
Your grocery store does it too, re-targeting you based on what you bought before.
The expert panelists on the webinar will share insights into what’s happening and what’s coming in this area. What is moving the dial for sales? Is it digital coupons, grocery stores apps, or other avenues?
Supernaturals is an industry term for grocery stores and chains that are focused on natural products — retailers whose shelf space is highly sought after by emerging natural and organic brands. But once you’re on those shelves, how do you reach consumers? And once consumers have purchased your product once, how do you get them to buy over and over?
