CEO Conklin’s KeHE Holiday Show Talk Filled with Insights 

New CEO Deb Conklin’s Address at the KeHE Holiday Show Was Filled with Insights 

The Naturally Chicago team had a great experience at the 2023 KeHE Holiday Show. The buying and selling trade show took place June 14 – 15 at McCormick Place, where natural & organic, specialty, and fresh brands were exhibited to attendees, including retailers, looking for great new products to stock for the holiday season. 

The event kicked off with the first address by Deb Conklin in her role as KeHE Distributors’ new President & CEO. She was introduced by Brandon Barnholt (photo above), the longtime CEO and Naturally Chicago co-founder, who stepped up to the role of Executive Chairman on the Board of Directors in April. 

Conklin, who holds a degree from Clemson University in industrial engineering and a Master of Business Administration from Queens University of Charlotte, previously served as a KeHE board member while working for the nation’s largest manufacturer and distributor of packaged ice as CEO of the Reddy Ice Company. The following are takeaways from her engaging and informative talk. 

● “One of the reasons why this discussion is so imperative for us is if we're not taking a step back from our crazy day-to-day life, and we're not thinking about what might be next, we will be late to the party. The funny part is even the pundits can agree on what's next. Some say we're going to be in a deep recession, some say we're already in recession, some say that the Fed won't raise the rates anymore, they'll start dropping it, we will have a very soft landing, and we will hit the ground running. So, who knows what's right?” 

● “If we just start with the economy, the most powerful word, which is a scary word, is inflation. We have seen in the very recent past the fastest, deepest inflation seen in 40 years… What we experienced was demand was greater than supply, and that happened for a plethora of reasons. You can start with that, as COVID hit, all the money that was pumped into the economy and into consumers’ pockets. And oh, by the way, they had nowhere to go and nothing to do with it. And then, all of a sudden, the desire or need for new and more things started to happen… The other thing that's really been interesting is the trickle-down effect as you go further and further and further into the supply chain. The shortages that get created… And then when you try to hire somebody to go do work, there are not enough people around.”  

● “What we see in the grocery industry is [shoppers] still come to the store with $100, but they just buy fewer items because that $100 doesn't go as far as it used to…. It felt like one week I paid one thing for eggs. And the next week, it was like 20% more. The pace of change was really something like we had never seen.” 

● “The thing that stands out to me is that the capital markets are really tight. We're going to see more of this. But just like every other kind of inflationary period, tightening of monetary policy, as reflected by interest rates, we got into a little bit of a lull. And the deals that are getting done are the highly strategic, highly transformational deals, they are not private equity-type deals… And so the big question, and lots of people have different opinions on this, is that come Q3, late Q3, and Q4 of this year, change will begin for a couple of reasons. There is a ton of capacity to do deals, and there is going to be a point at which people are going to begin to do deals… I think the interesting thing here is we are all properly positioned because we play in this natural specialty market. If you look at the trajectory over the last four or five years, this segment continues to grow.” 

● “When you talk about that supply chain, it truly is normalizing. I don't know about you, but I remember the days of going into the grocery store, and there were more holes on the shelf than there was food. I remember all of the decisions I was forced to make where I wanted Product X but I had to go to Product Y or in some cases meal plan completely differently. Right now, you go into the grocery store and the shelves are busting at the seams. There are tons of products available. There are tons of capacity in the market. There are tons of capacity all the way through the supply chain.”  

 ● “I think a lot of the vision of what's next is really based upon the consumer. The consumer is dramatically changing… 25 percent of the working population are Baby Boomers, 33 percent are Gen Xs, and 35 percent are millennials. So, talk about three segments of people that couldn't be more dissimilar in their behaviors, their desires, how they operate, what they want… So a little bit of this trajectory that's happening today, I personally believe, is continued pent-up demand post-COVID… A portion of this is I don’t want to cook it, I don’t want to do dishes, a portion of it is ‘I'm tired of trying to make my entire family happy with the one thing I'm cooking, everybody can get their own thing.’”  

 ● “And then there's this need for experiential things. It's seeing the people we missed out on. It's getting the ability to break bread and tell stories… We're all dying for that, because it felt like all I was doing was catering to my family all over the place, and so it was so nice.” 

 ● “I think consumers want transparency. A lot of consumers are demanding to know that you're operating in a sustainable, planet-friendly way. They demand that and, by the way, they vote with their money… This is an alternative where people start to say, not only am I worried about my health and I'm worried about the planet, I'm worried about the next generations. And those are different behaviors than what was seen in the past.” 

● “One thing I've always said is ‘If it's on sale, it's on me.’ I love a deal. I grew up in a family that was so broke, we didn't have a pot to piss in or a window to throw it out. My mom taught me how to stretch a dollar… There are a lot of people out there that want to get a deal and whether that deal encourages trial and hopefully repeat, or that deal just makes you feel good about yourself, which inherently gives you some affinity with that brand or that purchase or that item. To me, that's a big deal of how consumers are behaving.”  

● “Consistently folks are shopping outside center stores. They say, ‘O.K., I can get my dry goods on Amazon and get it delivered if I want. What I really want is to experience the sights, the sounds, the smells, the taste, and to think about how those new items might enhance my life.” 

● “We all want personalized service. I don't want to have to make a phone call to make something happen, I want to be able to make it happen. So how technology is employed, how it was made to be more user-friendly, and how to be able to customize it in a way where you can meet people and how they want to engage with your brand will be a game changer. And those that are the best at it will take share.”  

 ● “I think the biggest takeaway is we [KeHE] are your key partner for success… We're in a phenomenal space to be able to bring new, different creative solutions to the market. And I truly do believe that that is where the world is moving.”  

 ● “We have some of the smartest people in the industry working for this company, trying to make the entire supply chain better… How we, from an inbound perspective, use our scale and our size to find ways to take out cost, add efficiency, and reduce lead time in the system, would be a game changer because everybody in the room can take advantage of our purchasing synergies. The better we become, the stronger the entire supply chain is… We've got amazing technology. There's no doubt in my mind, our IT team, not only are great technology people, they’re great business people, they’re students of the game identifying things that are next-generation items that people in our industry are not using… Our category management teams… are the proverbial experts in the industry, they've worked up and down the entire network... So that expertise is really going to help us think about what's next.” 

To watch the 2023 KeHE Holiday Show State of the Industry: President’s Address, visit KeHE’s website at: https://www.kehe.com/2023-kehe-holiday-show-presidential-address/   

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