Naturally Chicago Pitch Slam and
Financing & Innovation Forum

TUESDAY, MAY 21, 1 p.m. to 7 p.m. CDT

The biggest business-building event on Naturally Chicago’s annual calendar, our 2024 Pitch Slam and Financing & Innovation Forum was a great day for the hundreds of industry leaders, entrepreneurs, investors, service providers, vendors and advocates in attendance.

Congratulations to Evergreen and Yobee Care, selected from among our other amazing finalists as winners of the 2024 Pitch Slam competitions. They will share in a prize package of business services valued at more than $200,000.

We are keeping this Pitch Slam page active so you can use it as a resource for future contacts, and will add links to blog posts with takeaways from our esteemed panelists and speakers.

Pitch Slam 2024

The Naturally Chicago Pitch Slam is the centerpiece of our Pitch Slam and Financing & Innovation Forum, to be held May 21 at Chicago’s beautiful Epiphany Center for the Arts. The Pitch Slam prize package of business-building services has a value of nearly $200,000!

Tickets are now on sale for the natural products industry event of the year in Chicago. This is your best opportunity to meet established and emerging brands, investors, service providers, lenders, potential business partners and more. Speakers include luminaries such as John Foraker, CEO of Once Upon a Farm, Carlotta Mast, Market Leader of New Hope and Producer of Natural Products EXPO, leading retailers, and other industry leaders.

ITINERARY

12:00-12:50 p.m.: Registration and Visit Innovation Showcase

1:00-2:40 p.m.: Retailer Panel, Innovation Presentations and Keynote

2:40-4:20 p.m.: Pitch Slam

4:20-4:40 p.m.: Building the Natural Products Ecosystem

4:40-5:00 p.m.: Pitch Slam Winners Announced

5:00-7:00 p.m.: Innovation Showcase and Fabulous Cocktails Reception

MEET OUR 2024 PITCH SLAM FINALISTS

GROUP 1: ESTABLISHED BRANDS

Group 1 Pitch Slam Judges

GROUP 2: EMERGING BRANDS

Group 2 Pitch Slam Judges

Financing & Innovation Forum Program

The Naturally Chicago Pitch Slam will be preceded on the event’s program by the Financing & Innovation Forum, which features the following industry expert speakers.

Keynote and a Conversation
Master of Ceremonies

  • John Foraker, Keynote

    CEO
    Once Upon a Farm
    Former CEO Annie’s

  • Carlotta Mast

    SVP and Market Leader
    New Hope Network/Producer of Natural Products Expo

  • Ryan Pintado-Vertner, Master of Ceremonies

    Founder
    Smoketown

Speakers

How Retailers Approach Innovation Panel

  • Katie Paul, Moderator

    Senior Vice President of Merchandising, KeHE

  • Jonathan Lawrence

    VP of Center Store
    Fresh Thyme Market

  • Margaret Omastiak

    Senior Forager for Local and Emerging Brands, Whole Foods

  • Amanda Puck

    Director, Strategic Brand Development, Mariano's

  • Simon Cutts

    Sr. Director - Retail Partners, SPINS

Innovation Speakers

  • Anubhav (Anu) Goel

    Chief Customer Officer, SPINS

  • Carlotta Mast

    Senior Vice President
    New Hope Network

  • Justin Vanderee

    Account Executive, Vividly

  • Evan Waggoner

    Director, SG Credit Partners

  • Nathan Zureikat

    VP Commercial Banking
    Fifth Third Bank

Growing the Chicago Natural Products Ecosystem

  • Jennifer Amdur Spitz

    Principal, Amdur Spitz & Associates

  • Adam Chrusciel

    Commercial Banker, Bank of America

  • Adam Falkof

    Partner
    Quarles & Brady LLP

  • Ashley Hartman

    Managing Partner
    Bluestein Ventures

  • Greg Keller

    Senior Strategist
    Naturally Chicago

  • Jason Mercer

    Principal
    Cleveland Avenue

  • Jim Slama

    Managing Director
    Naturally Chicago

Prizes Valued at More Than $200,000

Await the Winners

  • Prize Donor: 1o8 Agency
    Total Prize Value: $30,000


    Brand Strategy package from this leading CPG agency, where creative meets commerce in driving omni-channel growth.

    The 1st place finisher in each of the Pitch competitions will receive services valued at $15,000 including a brand strategy package with discovery; four C’s analysis; pricing and SKU recommendations; consumer and buyer recommendations; package design recommendations; and channel strategy recommendations.

  • Prize Donor: Amin Talati Wasserman
    Total Prize Value: $2,500

    Intellectual property protection or regulatory compliance counseling from a leading law firm in the Natural Products industry.

    The 1st place winner in the over $1 million in annual revenue category will receive FDA labeling/packaging compliance deep-dive review followed by a 30 min call to discuss questions and risk assessment for the winner’s top-selling product.

  • Price Donor: Brandjectory

    Total Prize Value: $1,598

    The winner of each pitch slam will receive a full free year on the Brandjectory Thrust plan, valued at $799/each.

  • Prize Donor: Conlon Public Strategies
    Total Prize Value: $10,000

    Consulting package from a leading Chicago strategic advising and government relations firm.

    The 1st place finisher in each of the Pitch competitions will have the opportunity to choose one of the following two options: two executive coaching leadership sessions or an exploration of opportunities in the public sector, which is a $5,000 value.

  • Prize Donor: CPG.IO
    Total Prize Value: $36,000

    The industry's leading eCommerce fulfillment, marketing, growth strategy, and omnichannel account management services by CPGIO.

    The 1st place finisher in the under $1 million revenue Pitch Slam will receive services over 12 months valued at $24,000.

    The 1st place finisher in the over $1 million revenue Pitch Slam will receive services over six months valued at $12,000.

  • Prize Donor: Fairfield Partners

    Total Prize Value: $12,500

    The first-place winners in each of the pitch competitions will receive a New Hire Consulting package from Fairfield Partners.

    Each will receive a free half-day session to discuss topics such as how to get the most out of your hiring process, Natural Product space hiring trends, and compensation metrics across all functions from manager to VP/C-level.

    Additionally, winners will receive a discount of $10,000 to apply to a future search with Fairfield Partners.

  • Prize Donor: Hummingbirds
    Total Prize Value: $6,000

    Hummingbirds is female founded marketing tech platform that enables you to leverage the influence of everyday people who are natural, social media enthusiasts - a.k.a "hummingbirds" to harness word of mouth marketing in a city specific way. They're currently in 15 cities across the Midwest and launching 15 more in 2024.

    The winning brands in each category will have the opportunity to use the Hummingbirds platform to grow their business with hyperlocal creators. 20 hummingbird credits will be awarded to the winning brands, valued at $3,000, garnering them 40 pieces of UGC to use as they like.

  • Prize Donor: KeHE
    Total Prize Value: $5,000

    A brand assessment and strategy session with KeHE Distributors, the largest distributor of natural & organic, specialty and fresh products throughout North America. The session will take place with KeHE’s Category Management leaders who will support the brand in developing their launch plan and distribution go-to-market strategy.

    The 1st place finisher in each of the Pitch competitions will receive a brand assessment and strategy session valued at $2500.

  • Prize Donor: Kerry Group
    Total Prize Value: $30,000

    An innovation session with this leading taste and nutrition partner for the Natural Products industry.

    The 1st place finisher in each of the Pitch competitions will get an innovation session at Kerry’s Beloit, Wisconsin headquarters. Each prize is valued at $15,000.

  • Prize Donor: New Hope Network
    Total Prize Value: $4,000

    The 1st place winner in the over $1 million pitch is eligible to receive one a la carte 5x10 booth at Newtopia Now. The event will be held Aug. 25-28th in Denver, Colorado. Winning company can select which neighborhood best fits their needs. A member of the New Hope Sales Team will work with the winner to determine the location.

    The 1st place finisher in the over $1 million revenue Pitch Slam will receive the opportunity to compete in the national Pitch Slam in August.

  • New Nexus Group

    Prize Donor: New Nexus Group
    Total Prize Value:

    1 hour of consultation centered around how to prepare to call on Walmart and Sam's Club.

  • Prize Donor: Polsinelli
    Total Prize Value: $6,000

    Legal services from this premier full-service national law firm with expertise in representing Food, Beverage and Consumer Product brands and investors.

    The 1st place finisher in each of the Pitch competitions will receive services valued at $3,000.

  • Prize Donor: Sikich
    Total Prize Value: $10,000

    Accounting or business advisory services from this leading natural products accounting, finance and technology consulting firm.

    The 1st place finisher in each of the Pitch competitions will receive services valued at $5,000.

  • Prize Donor: SPINS
    Total Prize Value: $15,000+

    Naturally Chicago Pitch Slam Prize – OVER $1 Million Revenue

    First Place Prize Overview for Over $1 Million

    SPINS Insight Sprint – A SPINS consultant will schedule one scoping meeting to provide the winner with presentation-ready PowerPoint or Excel reports for buyer meetings, sales briefings, or commercial plans. Following the session, the SPINS consultant will spend time working on the brand’s custom project/deliverables.

    Naturally Chicago Pitch Slam Prize – UNDER $1 Million Revenue

    First Place Prize Overview for Under $1 Million

    SPINS Sell Story & Category Insights Consultation – A SPINS consultant will schedule one meeting to help the winner better understand their category, review their pitch deck, and make their sell story shine with data for future retailer meetings in real-time. Following the session, the SPINS consultant will share the meeting recording.

    **Important Notes About These Prizes

    Prizes do not apply to current SPINS customers.

    Prizes do not represent a cash value and cannot be used toward another SPINS offering or towards a current SPINS contract.

  • Prize Donor: Spool
    Total Prize Value: $10,000

    Spool is a David in a sea of Goliaths. We embrace a challenger mindset by design because, as underdogs, we work smarter to make an impact.

    Our best work shines when partnering with like-minded challenger brands who share our commitment to breaking conventions and thinking differently in collaboration with clients.

    Each winner gets 10 hours of PR and communications support from Spool which could be used as follows:

    Drafting a press release and distribution

    Pitch and media outreach

    A PPT template and/or branding refresh

    A PR strategy and planning session

    Spool will work with the two winning brands to align on timing and fulfillment of these services.

    Spoolmarketing.com

  • Prize Donor: SRW
    Total Prize Value: $16,500

    Social Media Content and strategy sessions from this leading Natural Products digital agency.

    The 1st place finisher in the over $1 million revenue Pitch Slam will receive a single-day shoot in Studio 660, the production studio at SRW Agency. The SRW production team will shoot the winner's product in multiple environments, with an output of up to four assets for use on social media and beyond. This prize is valued at $15,000.

    The 1st place finisher in the under $1 million revenue Pitch Slam will go tete-a-tete for an hour with the co-founders of SRW to talk business strategy. Share your biggest problems, dreams and goals and learn from the lessons they cultivated while launching brands such as Simple Mills and Vital Proteins. This prize is valued at $1,500.

  • Prize Donor: Whole Brain Consulting
    Total Prize Value: $9,000

    Services from this natural products industry leader in food safety compliance, co-manufacturing strategies, operations, and logistics management.

    The 1st place finisher in each of the Pitch competitions will receive services valued at $4,500.

Review the 2023 Highlights Reel!

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