Navigating Trade Spend to Defend Gross Margins — 1/17/23 Free Webinar

The term “trade spend” might draw a blank stare from most people, but not from emerging brand entrepreneurs. That’s because trade spend is a blanket term for the expenditures brands must undertake to get shelf space in retail stores and persuade those stores to single out their products for promotion.

And those expenditures can have a big impact — positive or negative — on a brand’s bottom line. That’s the subject of Naturally Chicago’s free webinar, on Tuesday, January 17 from 3 p.m. to 4 p.m., titled “Navigating Trade Spend to Defend Gross Margins.”

Our webinar will include issues such as slotting fees, the money retailers require from producers in order to place their product on shelf; as well as promotional partnerships such as in-store displays and advertising, and product discounts or giveaways. If you are an entrepreneur, you’ll receive vital details from a leading expert, which you will be able to use in improving your trade spend practices. Or join us even if you’re not a brand and learn more about this important but little-discussed aspect of brand-retailer relationships.

The webinar features the expertise of Naturally Chicago Board member Bobby Achettu, who built Accelerated Growth into a thriving accounting, financial counseling and technology practice by working with emerging brands on how to best manage issues such as trade spend. After announcing in November that Accelerated Growth had been purchased by Sikich, a larger Chicago-based company in this space, Achettu joined their team as Partner.

Achettu will be joined for the opening presentation by Robert Razo, also a Sikich Partner.